The type of info shared on social networking sites will be different, and unique, for each business. Some will feel confident sharing general customer info such as stats for products sold. Others will not. However might freely share customer questions and answers provided. What your biz shares with the public is important for a variety of serious reasons. And should be taken into consideration once you decide who performs the task.
Should your company set social networking posting policies?Since social networking (which includes blogging) is still a fairly new marketing strategy for many, companies are stopping short of considering it an integral part of their marketing department. One which also requires its own individual set of policies. Not the least of which should be how much and what should be shared.
It’s important for every business to have company, departmental and employee policies. And social networking, though 秘書服務收費 different from the usual marketing strategies, should be included within your marketing department. Have it’s own unique policies.
This should not only include what is shared and what’s not, but how it’s presented, the voice used to present it. How comments are responded to. As we all now know, over-sharing, emotional posting and ignoring customer complaints, can quickly lead to major PR problems, financial loss, customer complaints and defections. And that’s just to start. In short, improperly sharing with clients and customers can quickly translate into great marketing fodder for the competition. Escalate to a nightmare for you and your biz.